Off-page Optimization means optimizing your web pages for improving your ranking with the search engines. It’s part of SEO work (search engine optimization) that you do ‘off’ your web pages. This is beyond the control of coding your pages which is ‘on-page’ optimization. These off-page methods are activities like article submission, directory submission, inbound links, and click density.
In the past a site would engage in collecting inbound links from any site they could, but this can be viewed as spam, and linking to low ranking sites does not help you either. The criteria for good inbound link building means linking to sites with a high page rank of their own. The anchor text within your inbound link needs to have one or more of your keywords to that specific web page.
Article submission means writing articles about your site theme. Articles with related content to your own are then posted in other various submission pages. These can be forums and other blogs that already have achieved a Page Rank that is high. You can create inbound links pointing back to your pages. Your articles need to have relevant content to what your site is about to truly be effective. You can find free submission sites to increase your page rank. Some require a fee. Your article needs to contain a direct and clear title so it will appear in the search engine results.
Another techique for off-page optimization is directory submission. This is similar to article submissions. The main difference is that with directory submissions companies or businesses can write brief summaries of what their business is all about. If they submit that into the proper category then they can boost their search engine page rank, but they need to watch out for the directories that have links to online casinos or porn sites.
Press releases are another effective off-page optimization technique. If you write your press release properly it can boost your site optimization. Many times Google will pick up on press released quicker than other types of articles. Off-page optimization methods will carry more weight than your on-page optimization methods, so any business wishing to increase traffic needs to give time and attention to their off-page optimizing practices. Then they can boost their ranking with the search engines.
Click density is another good technique. It is calculated by a monitoring of what types of links are being followed on the results pages of the search engines. Click density can be improved if a web page is specific in its description and Meta Tag. These bits of information are what gets displayed on the results of the search engines. Article submission is also good for improving your click density.